Madison Interactive, a group for people who work on public websites – both for work and for play – in the Madison area – is hosting its second free event. Whether you’re uploading articles to a local media website or just tending a personal blog, we want you to join us and share your experiences. And to make it all even more interesting, we’ll also be having a brief panel discussion with some local online music promoters.
Please pass this note on to everyone you think might be interested and leave a comment on this post if you’re coming.
Panel Discussion Details:
MadInteractive Panel No. 2 – Music Promotion on the Internet
The High Noon Saloon
5 – 7pm on April 30, 2007
5:30 to 6pm
(Panelists, please show up at 5:20 at the very latest.)
Topic: Music Promotion on the Internet
The discussion will center around the importance of the Internet for music promotion and touch on the different outlets available for that promotion (websites, MySpace, SonicBids, etc.)
Jessica Thompson of contessasays.com
* Roy Elkin from Broadjam
* Matt Jacoby, founder and president of LocalSounds.org
* Allen McGuire, founder of MadtownLounge.com
* Nick Venturella (singer/songwriter, and also currently writing a book on the Independent Wisconsin Music Scene)
* Tom Klein, promotional mastermind behind The Journey Music.
About the moderator and panelists:
Moderator: Jessica Thompson is the founder and executive director of the Foundation of Retaining Creative Energy (FoRCE). FoRCE is a local non-profit that operates as an umbrella organization for several entities that provide promotional education and support to the local music and arts scenes. Organizations underneath FoRCE include Contessa Says (online cultural magazine, www.contessasays.com) , Leigh Artistic Promotions, Open Art Studios, and the upcoming bi-annual Madison Music Guide. Thompson strives to create a creative cultural scene in which the local talents can get the appreciation and respect that they deserve.
Panelist: Roy Elkins is a well-known music technology entrepreneur who has been leading industry innovations for over twenty years. Elkins is the Founder and CEO of Broadjam Inc., serving independent musicians and industry giants such as The Academy of Country Music, Warner/Chappell, Peavey, and others. Broadjam.com, the company’s popular independent web site now hosts over 70,000 artists and 350,000 songs. The site is known for its musician-friendly services, including website hosting, artist profiles, reviews, contests, transmit mechanism, charts, download sales and deliveries to radio, film, TV and advertisers. Before founding Broadjam, Elkins was the Vice President-Sales & Marketing for Sonic Foundry, and held several Director-level positions with Ensoniq Corporation. He maintains a database of over 5,000 music industry contacts including executives at virtually every company in the music industry and past and/or present clients such as Les Paul, D.J. Jazzy Jeff, the Beach Boys, the Allman Brothers, BoyzIIMen, Joe Walsh, ELP, Yes, Journey, Skid Row, Randy Jackson, Will Smith and many others. He is a musician and songwriter who thoroughly understands the musician’s world.
Panelist: Matt Jacoby is the founder and president of Local Sounds. Local Sounds is a collaborative effort among several businesses in the Madison, Wisconsin area with the goal of promoting independent music in a new way, as well as creating a centralized resource for local and touring artists alike. The independent music organization was conceptualized in 2004 and formed in 2005. Local Sounds has been the umbrella for organizations such as Rick’s Café, Gimp Radio, IndieEra, and MadCity Tube. Jacoby has also had a large volunteer role since 2005 in the production of the Madison Area Music Awards. Matt Jacoby has been a musician for 13 years of his life, performing with bands such as Planet of 9.
Panelist: Allen McGuire is the founder and owner of MadTownLounge.com. MadTownLounge.com is an entertainment website focusing on local music, food, and nightclubs of Madison, WI. McGuire is a professional computer programmer and Database Administrator. He has a BS is from UW-Stout and his Masters is in Computer Information Systems. Outside of work McGuire does Search Engine Optimization (madisonseo.com) and of course the MadTown Lounge (madtownlounge.com). In his quest to learn a couple new technologies in March ’06, he got a wild hair to start up a website to bring together my technological skills and personal interests (entertainment) – that is how the MadTown Lounge came about. As things progressed, McGuire got fascinated with marketing on the Internet, which largely depends on how well your website ranks in the SERPs (Search Engine results). That is when I got involved in Search Engine Optimization. “As I learned how to get high rankings for venues all across Madison, the traffic to the MadTownLounge began to increase. I started adding more features that related to venues – reviews, bands, maps, calendars, etc. All helped the site gain more traction. One year later the site has become a pretty solid marketing tool for area bands and traffic has spiked to 40,000 page views per month. The MadTown Lounge ranks in the top three for nearly every member band and venue (most popular search format: “<band/venue name> <city>”).
Panelist: Nick Venturella is an indie folk/pop singer/songwriter & college market performer. Venturella has been writing, performing, and promoting his music for over 12 years. He has eight albums under his belt, five of which are independent solo releases. Venturella has a wealth of knowledge and expertise from his indie music experience, bachelor’s degree in visual art, and professional marketing work experience in both corporate America and in higher education. Venturella also offers marketing services to entrepreneurial musicians and small businesses. Currently, Venturella is compiling a book of interviews with Wisconsin independent musicians and music professionals called Wisconsin Indies (www.myspace.com/wisconsinindies). Feel free to check out his websites: www.nickvmusic.net, www.cafepress.com/nickvmusic, www.myspace.com/nickventurella, www.sonicbids.com/nickventurella
Panelist: Tom Klein is the promotional mastermind behind The Journey Music. The Journey Music is a promotion company, booking agency, management company, and with our partners a record label. They started as a small all-ages venue across from Camp Randall Stadium in downtown Madison, WI. With the upcoming destruction of the space, the organization has expanded into the promotional and booking company that it is today. Klein has been responsible for the booking and promotion of hundreds of shows in the Madison area. A large percentage of these shows have been targeted at the all-age market.
Once again, please pass this note on to everyone you think might be interested and leave a comment on this post if you’re coming.
We hope to see you there!